A sample launch kit for The Thirtieth Floor
Birthday Gala Instagram post ideas and a wedding announcement Reel for The Thirtieth Floor, an art deco gala, in Mumbai. Names are fictional.
Add-ons that announce your celebration, available in The Ribbon and The Grand Entrance: a wedding announcement Reel, Instagram posts and captions, made in the same art direction as the invitation.
- Reel
- Posts and carousel
- Captions and hashtags
- Song suggestions
Tap the phone to try the live invitation
The carousel
In The Grand Entrance9 slides, 4:5. Swipe through, as in the feed.
The caption
Included in The RibbonGoing up? ▲ Floor 1: the invite. Floor 2: the dress code. Floor 3: the programme. Floor 4: maps and a ticket QR. Floor 5: RSVP in one tap. Penthouse: champagne. A birthday invitation that works like a lift in a Deco hotel. DM “GALA” · Invitist
Hashtags
In The Grand EntranceSuggested sound
In The Grand EntranceMohabbat Buri Bimari
Neeti Mohan · Bombay Velvet, 2015
Jazz-age swagger, smoky and playful
Add it from Instagram’s music library when you post. Licensing for commercial use is the poster’s to confirm.
The files
The full-resolution files (the posts in 4:5, 1:1, 9:16, the carousel and the Reel) are available on request. Message @invitist on Instagram.
Production notes
The Reel
Going Up — a feature tour told as a lift ride, one floor per feature.
- Hook
- Going up? ▲
- Pacing
- Swing rhythm — about 2.2 seconds per floor
- Transitions
- Lift doors and floor-dial needle sweeps
- 0–1.5s
Close on a brass call button. “Going up? ▲” Press. Ding.
- 1.5–3.5s
Doors slide apart onto a marquee: SHANAYA TURNS THIRTY.
- 3.5–15s
Floor by floor, doors on the swing beat: 1 The Invite · 2 Dress Code · 3 Programme · 4 Maps & Ticket QR · 5 RSVP in one tap.
- 15–17.5s
Penthouse: the champagne tower fills with light; odometer drums roll to 20 · 03 · 2027.
- 17.5–20s
“Your party, on every floor.” DM “GALA”.
The post
The party starts before the party.. The Deco Poster — a symmetric 1920s poster with a sunburst radiating from a lift-door arch.
The party starts before the party. For Shanaya’s thirtieth, the invitation is a lift in an Art Deco hotel on Marine Drive. Press the brass button, hear the ding, and ride up floor by floor: the guest of honour, the dress code, the programme, the venue, a ticket booth for your RSVP, and a penthouse with a champagne tower. Roaring-twenties black tie. Bring your best fringe. DM “GALA” to plan yours.
Audio direction
Vintage-jazz ballroom bed with a lift ding on every floor and a brush-roll into the penthouse