A sample launch kit for Noir Édition
Wedding Instagram post ideas and a wedding announcement Reel for Noir Édition, the wedding issue, in Mumbai. Names are fictional.
Add-ons that announce your celebration, available in The Ribbon and The Grand Entrance: a wedding announcement Reel, Instagram posts and captions, made in the same art direction as the invitation.
- Reel
- Posts and carousel
- Captions and hashtags
- Song suggestions
Tap the phone to try the live invitation
The carousel
In The Grand Entrance9 slides, 4:5. Swipe through, as in the feed.
The caption
Included in The RibbonOne link. Your entire wedding. Vows at 7. Dinner at 8:30. Champagne at midnight. RSVP in one tap. We made Rohan & Tara’s invitation a magazine issue — because a black-tie wedding shouldn’t arrive as a JPEG. DM “NOIR” · Invitist
Hashtags
In The Grand EntranceSuggested sound
In The Grand EntranceTum Kya Mile
Arijit Singh & Shreya Ghoshal · Rocky Aur Rani Kii Prem Kahaani, 2023
Glamorous, lush, contemporary romance
Add it from Instagram’s music library when you post. Licensing for commercial use is the poster’s to confirm.
The files
The full-resolution files (the posts in 4:5, 1:1, 9:16, the carousel and the Reel) are available on request. Message @invitist on Instagram.
Production notes
The Reel
The Wedding Issue — kinetic type, an envelope, a cover and page-flip spreads, landing on midnight.
- Hook
- One link. Your entire wedding.
- Pacing
- Very fast, then resolves into a still cover
- Transitions
- Hard cuts, page flips and split-flap tiles
- 0–1.2s
Hard cuts, white Bodoni on black: “ONE.” “LINK.” “YOUR ENTIRE WEDDING.”
- 1.2–3.5s
The black envelope opens; the card flips into the Noir Édition cover.
- 3.5–9s
Page-flip wipes: Contents → The Night (numbers ticking) → Dress Code → The Address (coordinates typing in mono).
- 9–11.5s
Split-flap countdown lands on 00:00, then 2027, with a single champagne spark.
- 11.5–13.5s
“YES” is selected. “You’re on the list.”
- 13.5–16s
“Black tie. Beautifully linked.” DM “NOIR”.
The post
Dress code: Unforgettable.. The Cover — a real magazine cover: masthead, one bold cover line, secondary lines and a B&W cuff photograph.
Dress code: Unforgettable. Rohan & Tara’s New Year’s Eve wedding, published as a magazine. A black envelope opens, a card flips into a cover, and every page after it is a spread: the night in numbers, a split-flap countdown to midnight, the dress code as a fashion story, the address set in two-hundred-point type. Black tie. One link. Issue Nº 01. DM “NOIR” for your cover.
Audio direction
Harp noir bed: a sub pulse on every hard cut, a harp flourish on the cover reveal, silence before midnight